Turn Your Good Business Into a Great

It begins with a great team

We Are BrandsFormation®

Building legendary brands through storytelling.

It begins with a great team and a proven system

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that takes your message to the next level


Have your service call our service and we’ll do breakfast, lunch or dinner.

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We love what we do.

For more than 30 years, we’ve have a successful track record working with owners and entrepreneurs across America to grow their business. We’ve had the good fortune to partner with great companies like Budweiser, John Deere and BMW but we found our niche is working with smaller, owner-operated businesses.

Some of the businesses we work with are a convenience store chain, a kitchen cabinets company, home remodeling business, a huge meat market, credit union and others. This group of businesses have the ability to move quickly on opportunities, have more flexibility to try new things and one, or maybe two, decision makers as opposed to committees of people.

Working directly with the decision maker gives you a real sense of their spirit and passion for their business which we translate into their brand.

CHuck Mefford

Husband, father, Great Lakes Sailor, pilot and life-long- diehard-Green Bay Packer fan. These are the things that fuel his personal life and make him one happy dude!

Business strategist, author, trainer and national speaker. These things take him all over the world and drive him professionally.

Chuck gets his kicks from turning good businesses into household names. Uncovering stories and building brand strategy that connects businesses to consumers keeps the fire in his belly and makes his over 2 million frequent flyer points worth every mile.